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AuthorBhuian, Shahid N.
AuthorShamma, Hamed M.
AuthorMourad, Maha
AuthorTolba, Ahmed H.
Available date2023-12-28T10:58:56Z
Publication Date2013
Publication NameInternational Journal of Economics and Business Research (IJEBR)
Identifierhttp://dx.doi.org/10.1504/IJEBR.2013.054841
CitationBhuian, S. N., Shamma, H. M., Mourad, M., & Tolba, A. H. (2013). Managerial traits, market orientation and organisational performance: an empirical examination in a Middle Eastern context. International Journal of Economics and Business Research, 6(1), 52-68.
ISSN1756-9850
URIhttp://hdl.handle.net/10576/50667
AbstractThe purpose of this study is to empirically examine the role of managerial traits (need for achievement, tolerance for ambiguity, conformity, and individualism) in advancing market orientation and in turn business performance. The sample of the study consisted of 262 bank branch managers in Jordan. Structural equation modelling was used to analyse the data and test the hypotheses. Results supported all five hypotheses. Specifically, need for achievement, tolerance for ambiguity, conformity and individualism are all positively and significantly related to market orientation. This study provides evidence that managerial traits may be effective enablers of market orientation and in turn of firm performance. Firms could recruit, select and train managers with certain traits when they are in pursuit of market orientation. Even though numerous studies considered structure, process, system, behaviour, competence, leadership, and context as enhancers of market orientation, not much attention has been given to the plausible effects of psychological traits of managers on market orientation. By testing four important managerial traits, the study advances the literature on predictors of market orientation.
Languageen
PublisherInderscience
Subjectmarket orientation
managerial traits
firm performance
TitleManagerial traits, market orientation and organisational performance: an empirical examination in a Middle Eastern context
TypeArticle
Pagination52-68
Volume Number6
ESSN1756-9869
dc.accessType Full Text


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