A Comparative Analysis of Arab and U.S. Cultural Values on the Web
المؤلف | Chun, Wootae |
المؤلف | Singh, Nitish |
المؤلف | Sobh, Rana |
المؤلف | Benmamoun, Mamoun |
تاريخ الإتاحة | 2024-01-14T07:29:08Z |
تاريخ النشر | 2015-03-15 |
اسم المنشور | Journal of Global Marketing |
المعرّف | http://dx.doi.org/10.1080/08911762.2014.991015 |
الاقتباس | Chun, W., Singh, N., Sobh, R., & Benmamoun, M. (2015). A comparative analysis of Arab and US cultural values on the web. Journal of Global Marketing, 28(2), 99-112. |
الرقم المعياري الدولي للكتاب | 0891-1762 |
الملخص | ABSTRACT: This study aims to explore the depiction of cultural values on global websites. There exists a research gap in terms of better understanding cross-cultural differences in web communications between the Arab and Western worlds. Thus, we conducted content analysis to examine the cultural values on websites from Arab countries and the U.S. The results suggest that local websites of Arab countries and the United States tend to differ significantly from each other on cultural contents. The proposed cultural findings can serve as a guide for creating culturally congruent international websites. |
راعي المشروع | This academic paper was made possible by NPRP grant # 5-947-5-149 from the Qatar National Research Fund (a member of Qatar Foundation). |
اللغة | en |
الناشر | Taylor & Francis |
الموضوع | Arab cultural depiction Internet localization U.S |
النوع | Article |
الصفحات | 99-112 |
رقم العدد | 2 |
رقم المجلد | 28 |
ESSN | 1528-6975 |
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