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المؤلفChun, Wootae
المؤلفSingh, Nitish
المؤلفSobh, Rana
المؤلفBenmamoun, Mamoun
تاريخ الإتاحة2024-01-14T07:29:08Z
تاريخ النشر2015-03-15
اسم المنشورJournal of Global Marketing
المعرّفhttp://dx.doi.org/10.1080/08911762.2014.991015
الاقتباسChun, W., Singh, N., Sobh, R., & Benmamoun, M. (2015). A comparative analysis of Arab and US cultural values on the web. Journal of Global Marketing, 28(2), 99-112.
الرقم المعياري الدولي للكتاب0891-1762
معرّف المصادر الموحدhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84926417682&origin=inward
معرّف المصادر الموحدhttp://hdl.handle.net/10576/50706
الملخصABSTRACT: This study aims to explore the depiction of cultural values on global websites. There exists a research gap in terms of better understanding cross-cultural differences in web communications between the Arab and Western worlds. Thus, we conducted content analysis to examine the cultural values on websites from Arab countries and the U.S. The results suggest that local websites of Arab countries and the United States tend to differ significantly from each other on cultural contents. The proposed cultural findings can serve as a guide for creating culturally congruent international websites.
راعي المشروعThis academic paper was made possible by NPRP grant # 5-947-5-149 from the Qatar National Research Fund (a member of Qatar Foundation).
اللغةen
الناشرTaylor & Francis
الموضوعArab
cultural depiction
Internet
localization
U.S
العنوانA Comparative Analysis of Arab and U.S. Cultural Values on the Web
النوعArticle
الصفحات99-112
رقم العدد2
رقم المجلد28
ESSN1528-6975
dc.accessType Full Text


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