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AuthorChun, Wootae
AuthorSingh, Nitish
AuthorSobh, Rana
AuthorBenmamoun, Mamoun
Available date2024-01-14T07:29:08Z
Publication Date2015-03-15
Publication NameJournal of Global Marketing
Identifierhttp://dx.doi.org/10.1080/08911762.2014.991015
CitationChun, W., Singh, N., Sobh, R., & Benmamoun, M. (2015). A comparative analysis of Arab and US cultural values on the web. Journal of Global Marketing, 28(2), 99-112.
ISSN0891-1762
URIhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84926417682&origin=inward
URIhttp://hdl.handle.net/10576/50706
AbstractABSTRACT: This study aims to explore the depiction of cultural values on global websites. There exists a research gap in terms of better understanding cross-cultural differences in web communications between the Arab and Western worlds. Thus, we conducted content analysis to examine the cultural values on websites from Arab countries and the U.S. The results suggest that local websites of Arab countries and the United States tend to differ significantly from each other on cultural contents. The proposed cultural findings can serve as a guide for creating culturally congruent international websites.
SponsorThis academic paper was made possible by NPRP grant # 5-947-5-149 from the Qatar National Research Fund (a member of Qatar Foundation).
Languageen
PublisherTaylor & Francis
SubjectArab
cultural depiction
Internet
localization
U.S
TitleA Comparative Analysis of Arab and U.S. Cultural Values on the Web
TypeArticle
Pagination99-112
Issue Number2
Volume Number28
ESSN1528-6975
dc.accessType Full Text


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