The relationship between Cognitive Bias and Purchase decision: Applied study on carbonated water companies

Abstract

Purpose - The purpose of this paper is to examine the relationship between cognitive bias and purchased decision in the field of application which is carbonated water companies. • Design/Methodology/Approach - This descriptive study was conducted among a sample of (420) the dealers with carbonated water companies. Self-reporting questionnaires were administered among the respondents, who were selected through stratified sampling method. • Findings - revealed that cognitive bias has significant positive effect on purchased decision. • Recommendations: This research has significant practical implications and a guidelines for the Accountability State Authority and theoretical implications for researchers who are interested in research variable.