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AuthorAL-Kwifi, Osama Sam
AuthorOngsakul, Viput
AuthorAbu Farha, Allam K.
AuthorZafar, Ahmed U.
AuthorKarasneh, Mahmoud
Available date2024-01-22T11:49:27Z
Publication Date2021-03-08
Publication NameEuroMed Journal of Business
Identifierhttp://dx.doi.org/10.1108/EMJB-11-2019-0143
CitationAL-Kwifi, O. S., Ongsakul, V., Abu Farha, A. K., Zafar, A. U., & Karasneh, M. (2021). Impact of product innovativeness on technology switching in global market. EuroMed Journal of Business, 16(1), 25-38.‏
ISSN14502194
URIhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85086678679&origin=inward
URIhttp://hdl.handle.net/10576/51074
AbstractPurpose: The purpose of this paper is to explore the relationship between product innovativeness and the process of technology switching. This issue is important for two reasons: (1) in mature markets, the only way to increase market share is through consumers' switching from competitor firms and (2) it is essential to determine whether the product innovation strategy can meet users' needs in high-technology markets. Design/methodology/approach: Research centers (university hospitals) specializing in magnetic resonance imaging (MRI) are the lead users of the MRI market. In this market, the technology switching process was tracked using an annual conference database. Interviews with industry experts and lead users were conducted in order to determine the relationship between product innovativeness and technology switching. Findings: The findings reveal that in the lead users' segment, technology switching is occurring at a significant level. The interviews emphasized the influence of product innovativeness on technology switching in the global MRI market, as well as the importance of adopting an open innovation process as a strategy to enhance product innovativeness. Practical implications: The results can be generalized to industries with similar characteristics, such as high rates of technological change and technology heterogeneity. In high-technology markets, managers should monitor switching behavior. They should also study the influence of product innovativeness on such behavior in order to determine the correct product innovation strategy and meet users' preferences effectively. Originality/value: The literature reports considerable research that investigates switching behavior, but most publications use data from a short time period and cover a limited geographical region. This is the first study that uses data to track the switching behavior of high-technology products on a global scale over a 22-year period.
Languageen
PublisherEmerald Group Holdings Ltd.
SubjectLead users
Magnetic resonance imaging
Open innovation
Product innovativeness
Technology switching
TitleImpact of product innovativeness on technology switching in global market
TypeArticle
Pagination25-38
Issue Number1
Volume Number16
dc.accessType Abstract Only


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