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المؤلفAlnawas, Ibrahim
تاريخ الإتاحة2024-01-23T10:00:46Z
تاريخ النشر2014-06-01
الاقتباسAlnawas, I. (2014). Prospective student orientation in higher education: Development of the construct. Journal of Customer Behaviour, 13(2), 135-163.
معرّف المصادر الموحدhttp://hdl.handle.net/10576/51110
الملخصThe aim of this paper is to conceptualise and empirically examine the constructs that constitute the concept of Prospective Student Orientation (PSO). Using a discovery-oriented approach, conducted by supplementing educational and marketing literatures with in-depth interviews from 21 marketing personnel in seven different UK universities, the authors identified three second-order formative constructs to measure the concept of PSO. These three constructs were then validated using rigorous and different statistical techniques. The study confirms that the measurement instrument for PSO, which consists of 36 items, can be validly and reliably measured using the six multi-item components: information generation; information use; interfunctional coordination; intrafunctional coordination; managing recruitment and promotional activity; and managing prospective student interactions. The effect of PSO on university business performance and university selectivity was also hypothesised and tested using structural equation modelling.
اللغةen
الموضوعhigher education
prospective student orientation
scale development
university business performance
university selectivity
العنوانProspective student orientation in higher education: Development of the construct
النوعArticle
الصفحات135-163
رقم المجلد13
dc.accessType Abstract Only


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