Show simple item record

AuthorKarami, Masoud
AuthorHossain, Mokter
Available date2024-03-12T08:10:12Z
Publication Date2023-12-15
Publication NameMarketing Intelligence and Planning
Identifierhttp://dx.doi.org/10.1108/MIP-08-2023-0406
CitationKarami, M., & Hossain, M. (2024). Marketing intelligence and small firms' performance: the role of entrepreneurial alertness and effectuation. Marketing Intelligence & Planning, 42(1), 168-189.
ISSN0263-4503
URIhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85179952879&origin=inward
URIhttp://hdl.handle.net/10576/52941
AbstractPurpose: Knowledge of how entrepreneurial alertness (EA) and effectuation impact small firms' performance in uncertain markets is limited. Suggesting effectuation as a mediation mechanism between EA and small firms' performance, the authors explore how entrepreneurs of small firms apply effectual logic to translate their individual alertness to market opportunities into firms' performance. Design/methodology/approach: A set of hypotheses is tested by partial least squares analysis of survey data collected from small firms in New Zealand. Findings: The results show that effectuation works as a mechanism that mediates a positive association between founders'/managers' alertness to market opportunities and small firms' performance. Originality/value: Integrating EA with the effectuation theory, the authors contribute to the literature on new market opportunity development and firm performance. The authors argue that entrepreneurs concentrate on action and resources to further develop their marketing intelligence in developing new market opportunities. The authors also enhance the understanding of entrepreneurial marketing decision-making by small firms in a relatively small economy in the Asia–Pacific region.
SponsorThis study was funded by IIMB (research grant #7399ER).
Languageen
PublisherEmerald Publishing
SubjectEffectuation
Entrepreneurial alertness
Market opportunities
Performance
Small firms
TitleMarketing intelligence and small firms' performance: the role of entrepreneurial alertness and effectuation
TypeArticle
Pagination168-189
Issue Number1
Volume Number42
dc.accessType Abstract Only


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record