Browsing College of Business and Economics by Title
Now showing items 28-47 of 187
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DATA ANALYTICS IN EDUCATION: FACTORS AFFECTING THE UTILIZATION OF DATA ANALYTICS FOR EDUCATION IN QATAR
(2023 , Professional Masters Project)Data analytics in education is an emerging concept in the field of information technology. The purpose of this study is to examine the factors that affect professors' and lecturers' intention to use data analytics in the ... -
Decision-Maker’s Preferences Modelling through PROMETHEE Method for Supplier Selection
(2018 , Professional Masters Project)Multi-Criteria Decision Aid (MCDA) approach is widely applied in different decision-making contexts including supply chain management and supplier selection. PROMETHEE is one of the most popular MCDA method that allows ... -
DETERMINANTS OF SUCCESS USAGE OF INFORMATION SYSTEMS IN PUBLIC SECTOR IN THE STATE OF QATAR
(2016 , Professional Masters Project)In the wake of current knowledge based global economy, information and communications technology (ICT) has remained the central focus in both developed and developing countries. This is because most of the activities ... -
Determinants of the Individuals' Intention to Use the IoT Smart Home Technology in Qatar
(2018 , Professional Masters Project)This study develops a research model for the main determinants that affect the potential customers’ intention to use the Internet of Things (IoT) - Smart Home Technology in Qatar. This study proposes and validates a research ... -
DIGITAL TRANSFORMATION PROJECT IMPLEMENTATION IN THE PUBLIC SECTOR: SUCCESS, FAILURE AND LESSONS LEARNED
(2023 , Professional Masters Project)It is estimated that around 70% of digital transformation initiatives fail to achieve their intended outcome (Tabrizi et al., 2019). This failure can largely be attributed to an improper allocation of scarce resources, ... -
DOES SKIN IN THE GAME MITIGATE INFORMATION ASYMMETRY AMONG LOAN ORIGINATORS AND INVESTORS IN P2P PLATFORMS? EVIDENCE FROM MINTOS
(2024 , Master Thesis)The rapid growth of the European P2P lending market has led to the emergence of a unique lending model called resale marketplace lending. This structure involves P2P platforms connecting investors with loan originators who ... -
DRIVERS AFFECTING THE SUCCESSFUL IMPLEMENTATION OF ORGANIZATIONAL STRATEGIES: THE CASE OF THE OIL & GAS INDUSTRY IN QATAR
(2024 , Professional Masters Project)The oil and gas industry in Qatar stands out as one of the world's most prosperous sectors. This success comes from the excellent decision-making and practical implementations accumulated over the years. A literature review ... -
DRIVERS OF MOBILE CREDIT CARD ACCEPTANCE IN QATAR
(2018 , Professional Masters Project)The main purpose of this study is to investigate the factors that influence consumers' intention to use near field communication (NFC) technology based smart credit card (SCC) payment in the Qatari context. The study ... -
E-Recruitment & the effectiveness of the diffrernet means of internet as a recruitment source: A case study of five stars hotels in Qatar
(2016 , Professional Masters Project)The use of technology and internet has increased in the last few years in all fields. With the high competition in labor market to attract talents it was necessary for all organizations to enhance their recruitment process. ... -
THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON FINANCIAL PERFORMANCE OF QATARI BANKS
(2018 , Professional Masters Project)Recently, Qatar has witnessed a wide growth and expansion in all fields. International companies are working on having a branch in Qatar due to being the fastest developing country in GCC region. This fact has increased ... -
The Effect Of Hotel Online Reviews On The Booking Intention Of Customers
(2018 , Professional Masters Project)The motivation behind this research is to examine the impact of hotel online reviews have on a customer’s booking intention. The number of hotel bookers that follow online hotel reviews and online bookings are increasing ... -
The Effect Of Message Lexical Concreteness On Customer Inspiration: The Moderating Roles Of Product Category And Regulatory Focus
(2019 , Master Thesis)The concept of customer inspiration has only recently been conceptualized in marketing. This thesis examines the impact of marketing communication on customer inspiration. More specifically, it attempts to ascertain whether ... -
THE EFFECT OF PERCEIVED PRIVACY ON CONSUMERS’ BEHAVIORAL INTENTIONS: AN APPLICATION TO RESTAURANT SETTINGS IN QATAR
(2018 , Master Thesis)The topic of atmospherics and how they impact consumer behavior has been studied extensively in marketing literature within retailing contexts. However, the impact of perceived privacy on consumer responses has not been ... -
“THE EFFECT OF THE PERCEIVED USEFULNESS OF INSTAGRAM BEAUTY INFLUENCER ON THE ATTITUDE AND PURCHASING INTENTION OF YOUNG FEMALES”
(2018 , Professional Masters Project)There is an increasing interest about the topic of eWOM among marketing scholars. However, most of the studies focused on western contexts and there is a lack of studies about the impact of eWOM on consumers’ attitude and ... -
Effective Integrated Marketing Communications for Startups in Qatar in a Business-to-Business Context
(2018 , Professional Masters Project)Qatar’s need for diversification has become apparent because of declining oil and gas prices, compounded by the recent blockade. However, startups in Qatar experience numerous problems during their creation. For startups ... -
The Effects of Board Characteristics and Ownership Structures on Compliance with Mandatory IAS/IFRS Disclosure Requirements: Evidence from Qatar
(2020 , Master Thesis)Compliance with internationally accepted and renowned accounting disclosure requirements has presented itself with having utmost importance in times of increased calls for transparency. This study aims to examine the effect ... -
EFFECTS OF BUSINESS ANALYTICS CAPABILITIES ON BUDGET GOAL COMMITMENT: THE MEDIATING ROLES OF FORECAST ACCURACY AND BUDGET ADEQUACY
(06-2 , Master Thesis)Budgeting processes rely on the use of existing data to forecast future activities, identify predictable resource consumption and provision patterns, and facilitate resource allocation decisions. Prior research suggests ... -
The Effects Of Social Media Influencer Attributes On Collaborating Brand Credibility And Advocacy
(2019 , Master Thesis)This thesis investigates different characteristics and dimensions related to social media influencers that might affect some brand outcomes after being endorsed by /collaborating with the influencer in brand communications. ... -
EMBRACING AI TOOLS IN EDUCATION: THE CASE OF CHATGPT
(2024 , Master Thesis)The evolution of generative artificial intelligence tools has experienced a notable surge in recent years, creating new opportunities for higher education to innovate by enhancing teaching, learning, and research practices. ... -
AN EMPIRICAL INVESTIGATION OF THE IMPACT OF DIGITAL ADOPTION ON SMES' CURRENT AND FUTURE BUSINESS PERFORMANCE: THE CASE OF QATARI SMES
(2024 , Master Thesis)This thesis investigates the relationship between digital technology adoption and the success of Qatari's small and medium-sized enterprises (SMEs). For SMEs, knowing how to adopt to the ever-changing digital landscape is ...