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المؤلفAl Bakri, Anas A.
المؤلفKisswani, Nazzal M.
تاريخ الإتاحة2024-05-15T07:09:22Z
تاريخ النشر2024
اسم المنشورInternational Journal of Law and Management
المصدرScopus
المعرّفhttp://dx.doi.org/10.1108/IJLMA-10-2023-0228
الرقم المعياري الدولي للكتاب1754243X
معرّف المصادر الموحدhttp://hdl.handle.net/10576/55022
الملخصPurpose: This study aims to provides the insights on the advantages and disadvantages of international franchising and licensing from the perspectives of legal and business considerations in the Gulf Cooperation Council (GCC). Design/methodology/approach: Using a quantitative research approach, the authors conducted a survey with 150 business owners and franchisees in the GCC and analyzed the data using descriptive statistics, structural equation modeling and frequency analysis. Findings: The findings reveal that while international franchising and licensing offer significant benefits for business expansion and revenue growth, they also pose risks related to legal compliance, cultural differences and intellectual property protection. Indeed, the results of this study provide valuable insights into the advantages and disadvantages of international franchising and licensing in the GCC from both legal and business perspectives. Originality/value: There is limited research on the legal and business perspectives of international franchising and licensing in the GCC. This study contributes to the literature by providing a comprehensive analysis of the legal and business perspectives of international franchising and licensing in the GCC.
اللغةen
الناشرEmerald Publishing
الموضوعBusiness perspective
Descriptive analysis
Frequencies
GCC
International franchising
Legal perspective
Licensing
SEM
العنوانExamining the advantages and disadvantages of international franchising and licensing from both legal and business perspectives within GCC region
النوعArticle
الصفحات305-325
رقم العدد3
رقم المجلد66
dc.accessType Abstract Only


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