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AuthorMajali, Tha'er
AuthorAlkaraki, Mahmoud
AuthorAsad, Muzaffar
AuthorAladwan, Nael
AuthorAledeinat, Mazen
Available date2024-05-16T05:14:12Z
Publication Date2022
Publication NameJournal of Open Innovation: Technology, Market, and Complexity
ResourceScopus
Identifierhttp://dx.doi.org/10.3390/joitmc8040191
ISSN21998531
URIhttp://hdl.handle.net/10576/55056
AbstractGreen practices are becoming increasingly important throughout the world. The performance of SMEs is becoming a crucial issue because of increasing awareness of consumers about environmentally friendly products; therefore, enterprises not following green practices may face a significant decline in performance. Therefore, the purpose of the study was to identify the mediating role of green product innovation between green entrepreneurial orientation, green transformational leadership, and the performance of SMEs. To meet the objectives of the study, structural equation modeling was applied to the data collected from 384 manufacturing SMEs operating in Amman, Jordan, using systematic sampling. The findings revealed that the mediating role of green product innovation was insignificant at the 5% level of significance but significant at the 10% level of significance. All other relationships were significant at the 5% level of significance. This study provides theoretical support for investing more resources in green product innovation to gain sustainability.
Languageen
PublisherElsevier
Subjectgreen entrepreneurial orientation
green product innovation
green transformational leadership
performance of SMEs
TitleGreen Transformational Leadership, Green Entrepreneurial Orientation and Performance of SMEs: The Mediating Role of Green Product Innovation
TypeArticle
Issue Number4
Volume Number8
dc.accessType Open Access


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