Metaverse in marketing and logistics: the state of the art and the path forward
المؤلف | Tan, Garry Wei Han |
المؤلف | Aw, Eugene Cheng Xi |
المؤلف | Cham, Tat Huei |
المؤلف | Ooi, Keng Boon |
المؤلف | Dwivedi, Yogesh K. |
المؤلف | Alalwan, Ali Abdallah |
المؤلف | Balakrishnan, Janarthanan |
المؤلف | Chan, Hing Kai |
المؤلف | Hew, Jun Jie |
المؤلف | Hughes, Laurie |
المؤلف | Jain, Varsha |
المؤلف | Lee, Voon Hsien |
المؤلف | Lin, Binshan |
المؤلف | Rana, Nripendra P. |
المؤلف | Tan, Teck Ming |
تاريخ الإتاحة | 2024-06-24T07:53:17Z |
تاريخ النشر | 2023-12-01 |
اسم المنشور | Asia Pacific Journal of Marketing and Logistics |
المعرّف | http://dx.doi.org/10.1108/APJML-01-2023-0078 |
الاقتباس | Tan, G. W. H., Aw, E. C. X., Cham, T. H., Ooi, K. B., Dwivedi, Y. K., Alalwan, A. A., ... & Tan, T. M. (2023). Metaverse in marketing and logistics: the state of the art and the path forward. Asia Pacific Journal of Marketing and Logistics, 35(12), 2932-2946. |
الرقم المعياري الدولي للكتاب | 1355-5855 |
الملخص | Purpose: Ever since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article aims to offer valuable perspectives on six identified critical areas that the metaverse could significantly impact: marketing ethics, marketing communication, relationship marketing, retail marketing, supply chain management and transportation management. Design/methodology/approach: Through a multi-perspective approach, this paper gathers valuable perspectives from various invited contributors to each of the six identified key areas that the metaverse could significantly impact. Findings: For each key area identified, the invited contributors first share their valuable perspectives by discussing the roles of the metaverse. Subsequently, the invited contributors discuss their views on vital opportunities, challenges and research agenda concerning the metaverse. Originality/value: With the widespread metaverse, it is expected that each key area identified is likely to undergo significant levels of disruption. Against this backdrop, this paper contributes to the academic literature and industry by gathering different perspectives from invited contributors on the relevance of the metaverse in marketing and logistics domains. |
اللغة | en |
الناشر | Emerald Publishing |
الموضوع | 3D virtual world Augmented reality Avatars Digital world Extended reality Logistics Marketing Metaverse Mixed reality Supply chain management Virtual reality Web 3.0 |
النوع | Article |
الصفحات | 2932-2946 |
رقم العدد | 12 |
رقم المجلد | 35 |
ESSN | 1758-4248 |
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