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المؤلفTan, Garry Wei Han
المؤلفAw, Eugene Cheng Xi
المؤلفCham, Tat Huei
المؤلفOoi, Keng Boon
المؤلفDwivedi, Yogesh K.
المؤلفAlalwan, Ali Abdallah
المؤلفBalakrishnan, Janarthanan
المؤلفChan, Hing Kai
المؤلفHew, Jun Jie
المؤلفHughes, Laurie
المؤلفJain, Varsha
المؤلفLee, Voon Hsien
المؤلفLin, Binshan
المؤلفRana, Nripendra P.
المؤلفTan, Teck Ming
تاريخ الإتاحة2024-06-24T07:53:17Z
تاريخ النشر2023-12-01
اسم المنشورAsia Pacific Journal of Marketing and Logistics
المعرّفhttp://dx.doi.org/10.1108/APJML-01-2023-0078
الاقتباسTan, G. W. H., Aw, E. C. X., Cham, T. H., Ooi, K. B., Dwivedi, Y. K., Alalwan, A. A., ... & Tan, T. M. (2023). Metaverse in marketing and logistics: the state of the art and the path forward. Asia Pacific Journal of Marketing and Logistics, 35(12), 2932-2946.
الرقم المعياري الدولي للكتاب1355-5855
معرّف المصادر الموحدhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85161413285&origin=inward
معرّف المصادر الموحدhttp://hdl.handle.net/10576/56187
الملخصPurpose: Ever since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article aims to offer valuable perspectives on six identified critical areas that the metaverse could significantly impact: marketing ethics, marketing communication, relationship marketing, retail marketing, supply chain management and transportation management. Design/methodology/approach: Through a multi-perspective approach, this paper gathers valuable perspectives from various invited contributors to each of the six identified key areas that the metaverse could significantly impact. Findings: For each key area identified, the invited contributors first share their valuable perspectives by discussing the roles of the metaverse. Subsequently, the invited contributors discuss their views on vital opportunities, challenges and research agenda concerning the metaverse. Originality/value: With the widespread metaverse, it is expected that each key area identified is likely to undergo significant levels of disruption. Against this backdrop, this paper contributes to the academic literature and industry by gathering different perspectives from invited contributors on the relevance of the metaverse in marketing and logistics domains.
اللغةen
الناشرEmerald Publishing
الموضوع3D virtual world
Augmented reality
Avatars
Digital world
Extended reality
Logistics
Marketing
Metaverse
Mixed reality
Supply chain management
Virtual reality
Web 3.0
العنوانMetaverse in marketing and logistics: the state of the art and the path forward
النوعArticle
الصفحات2932-2946
رقم العدد12
رقم المجلد35
ESSN1758-4248
dc.accessType Abstract Only


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