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AuthorTan, Garry Wei Han
AuthorAw, Eugene Cheng Xi
AuthorCham, Tat Huei
AuthorOoi, Keng Boon
AuthorDwivedi, Yogesh K.
AuthorAlalwan, Ali Abdallah
AuthorBalakrishnan, Janarthanan
AuthorChan, Hing Kai
AuthorHew, Jun Jie
AuthorHughes, Laurie
AuthorJain, Varsha
AuthorLee, Voon Hsien
AuthorLin, Binshan
AuthorRana, Nripendra P.
AuthorTan, Teck Ming
Available date2024-06-24T07:53:17Z
Publication Date2023-12-01
Publication NameAsia Pacific Journal of Marketing and Logistics
Identifierhttp://dx.doi.org/10.1108/APJML-01-2023-0078
CitationTan, G. W. H., Aw, E. C. X., Cham, T. H., Ooi, K. B., Dwivedi, Y. K., Alalwan, A. A., ... & Tan, T. M. (2023). Metaverse in marketing and logistics: the state of the art and the path forward. Asia Pacific Journal of Marketing and Logistics, 35(12), 2932-2946.
ISSN1355-5855
URIhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85161413285&origin=inward
URIhttp://hdl.handle.net/10576/56187
AbstractPurpose: Ever since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article aims to offer valuable perspectives on six identified critical areas that the metaverse could significantly impact: marketing ethics, marketing communication, relationship marketing, retail marketing, supply chain management and transportation management. Design/methodology/approach: Through a multi-perspective approach, this paper gathers valuable perspectives from various invited contributors to each of the six identified key areas that the metaverse could significantly impact. Findings: For each key area identified, the invited contributors first share their valuable perspectives by discussing the roles of the metaverse. Subsequently, the invited contributors discuss their views on vital opportunities, challenges and research agenda concerning the metaverse. Originality/value: With the widespread metaverse, it is expected that each key area identified is likely to undergo significant levels of disruption. Against this backdrop, this paper contributes to the academic literature and industry by gathering different perspectives from invited contributors on the relevance of the metaverse in marketing and logistics domains.
Languageen
PublisherEmerald Publishing
Subject3D virtual world
Augmented reality
Avatars
Digital world
Extended reality
Logistics
Marketing
Metaverse
Mixed reality
Supply chain management
Virtual reality
Web 3.0
TitleMetaverse in marketing and logistics: the state of the art and the path forward
TypeArticle
Pagination2932-2946
Issue Number12
Volume Number35
ESSN1758-4248
dc.accessType Abstract Only


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