Show simple item record

AuthorAhmed, Ismail Sheikh Yusuf
AuthorEl-Kasim, Muthar
AuthorMustapha, Lambe Kayode
Available date2017-09-11T09:23:09Z
Publication Date2017-05-01
Publication NameJournal of Communication Media Watch
Identifierhttp://dx.doi.org/10.15655/mw/2017/v8i2/49010
CitationAhmed, ISMAIL SHEIKH YUSUF. et. al. "University Students' Intention of Smartphone Adoption for Academic Purposes: Testing and Extended TAM Model", Journal of Media Watch, Volume 8 , No. 2 ,P.p. 208 - 221, 2017
ISSN0976-0911
URIhttps://www.mediawatchjournal.in/
URIhttp://hdl.handle.net/10576/5621
AbstractNew technology has been credited with the ability to extend human senses. However, adaptation and use of technology has been reported to be intricately mediated by usefulness and ease of use of technology among other contingencies. While Technology Acceptance Model (TAM) has provided the theoretical basis for adaptation and use of technology in a plethora of contexts, little, if any, study has examined the use of ubiquitous smart technological apparatus for academic purpose among the greatest adopters of the technology, university students. The current study examines students’ intention of smartphone adoption from the TAM perspective. Data has been collected from students in two public universities in Malaysia and Nigeria. IBM-SPSS version 20.0 and Structural Equation Modeling (SEM) approach with AMOS were used to analyze and test the hypothesized theoretical model. The results suggested that attitude, social influence and perceived usefulness were positively correlated with the respondents’ intention towards using smartphones for educational purposes. Moreover, students’ attitudes towards adoption of smartphones were directly predicted by perceived usefulness and directly self-efficacy, which in turn, had direct impact on students’ perceptions of easiness and usefulness. Findings made a considerable contribution to the heuristic value of TAM and facilitated the maximization of smart technologies for educational purposes.
Languageen
PublisherIndia
SubjectSmartphone
Attitude
university students
TAM model, intention
TitleUniversity Students' Intention of Smartphone Adoption for Academic Purposes: Testing and Extended TAM Model
TypeArticle
Pagination208 - 221
Issue Number2
Volume Number8
ESSN2249-8818
dc.accessType Abstract Only


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record