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المؤلفBehera, Rajat Kumar
المؤلفBala, Pradip Kumar
المؤلفRana, Nripendra P.
تاريخ الإتاحة2024-07-25T06:00:16Z
تاريخ النشر2023-10-17
اسم المنشورInformation Technology and Tourism
المعرّفhttp://dx.doi.org/10.1007/s40558-023-00274-9
الاقتباسBehera, R. K., Bala, P. K., & Rana, N. P. (2024). Reaching new heights: investigating adoption factors shaping the moon landing of metaverse tourism. Information Technology & Tourism, 26(2), 219-253.
الرقم المعياري الدولي للكتاب1098-3058
معرّف المصادر الموحدhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85174403616&origin=inward
معرّف المصادر الموحدhttp://hdl.handle.net/10576/57118
الملخصWith the advancement of technology, the metaverse, as the future of the Internet, has gained popularity. As a result, numerous opportunities have been created, and the tourism industry is eager to take advantage of them. While it is critical to understand how the metaverse can influence tourism, tourists also need to be aware of its benefits. Therefore, this study is undertaken to empirically investigate the factors influencing the adoption of the metaverse due to its perceived benefits. To operationalise the constructs, qualitative methodology was performed. Subsequently, the source data were collected from 315 tourists, and the analysis was performed using quantitative methodology. The findings reveal that by virtually visiting hotels and other resources before making a reservation, the metaverse offers new sources of travel inspiration. The booking process is made more enjoyable and engaging by the metaverse. Metaverse-enabled enhanced travel inspiration and booking experiences lead to an increase in booking volume.
اللغةen
الناشرSpringer Nature
الموضوعMetaverse
Metaverse tourism opportunities
Perceived barriers
Perceived benefits
Technology adoption
Tourism 4.0
العنوانReaching new heights: investigating adoption factors shaping the moon landing of metaverse tourism
النوعArticle
الصفحات219-253
رقم العدد2
رقم المجلد26
ESSN1943-4294
dc.accessType Full Text


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