Show simple item record

AuthorBehera, Rajat Kumar
AuthorBala, Pradip Kumar
AuthorRana, Nripendra P.
Available date2024-07-25T06:00:16Z
Publication Date2023-10-17
Publication NameInformation Technology and Tourism
Identifierhttp://dx.doi.org/10.1007/s40558-023-00274-9
CitationBehera, R. K., Bala, P. K., & Rana, N. P. (2024). Reaching new heights: investigating adoption factors shaping the moon landing of metaverse tourism. Information Technology & Tourism, 26(2), 219-253.
ISSN1098-3058
URIhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85174403616&origin=inward
URIhttp://hdl.handle.net/10576/57118
AbstractWith the advancement of technology, the metaverse, as the future of the Internet, has gained popularity. As a result, numerous opportunities have been created, and the tourism industry is eager to take advantage of them. While it is critical to understand how the metaverse can influence tourism, tourists also need to be aware of its benefits. Therefore, this study is undertaken to empirically investigate the factors influencing the adoption of the metaverse due to its perceived benefits. To operationalise the constructs, qualitative methodology was performed. Subsequently, the source data were collected from 315 tourists, and the analysis was performed using quantitative methodology. The findings reveal that by virtually visiting hotels and other resources before making a reservation, the metaverse offers new sources of travel inspiration. The booking process is made more enjoyable and engaging by the metaverse. Metaverse-enabled enhanced travel inspiration and booking experiences lead to an increase in booking volume.
Languageen
PublisherSpringer Nature
SubjectMetaverse
Metaverse tourism opportunities
Perceived barriers
Perceived benefits
Technology adoption
Tourism 4.0
TitleReaching new heights: investigating adoption factors shaping the moon landing of metaverse tourism
TypeArticle
Pagination219-253
Issue Number2
Volume Number26
ESSN1943-4294
dc.accessType Full Text


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record