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المؤلفAnurag, Singh
المؤلفRana, Nripendra P
المؤلفParayitam, Satyanarayana
تاريخ الإتاحة2024-07-25T09:53:03Z
تاريخ النشر2022-11-30
اسم المنشورInternational Journal of Information Management Data Insights
المعرّفhttp://dx.doi.org/10.1016/j.jjimei.2022.100114
الاقتباسSingh, A., Rana, N. P., & Parayitam, S. (2022). Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms. International Journal of Information Management Data Insights, 2(2), 100114.
معرّف المصادر الموحدhttps://www.sciencedirect.com/science/article/pii/S266709682200057X
معرّف المصادر الموحدhttp://hdl.handle.net/10576/57125
الملخصThis study investigates the relationship between social currency and customer experience concerning online travel agencies. Riding on the theory of planned behavior (TPB), we explore the moderating effect of attitude and subjective norms on customer experience. First, a conceptual model is developed and tested using the data collected from 392 respondents from India. Then, after checking the instrument's psychometric properties, we used hierarchical regression to test hypotheses. The results indicate that (a) social currency, (b) attitude, and (c) subjective norms are positively associated with customer experience. Furthermore, the findings also support attitude and subjective norms moderating the relationship between social currency and customer experience. Finally, customer experience positively predicts co-creation intention by customers. The implications for theory and practice are discussed.
اللغةen
الناشرElsevier
الموضوعSocial currency
Attitude
Subjective norms
Customer experience
Co-creation intention
العنوانRole of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms
النوعArticle
رقم العدد2
رقم المجلد2
Open Access user License http://creativecommons.org/licenses/by-nc-nd/4.0/
ESSN2667-0968
dc.accessType Open Access


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