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المؤلفYadav, Jitendra
المؤلفYadav, Avikshit
المؤلفMisra, Madhvendra
المؤلفZhou, Jianlong
المؤلفRana, Nripendra P.
تاريخ الإتاحة2024-07-25T10:18:18Z
تاريخ النشر2023-07-17
اسم المنشورCommunications of the Association for Information Systems
المعرّفhttp://dx.doi.org/10.17705/1CAIS.05240
الاقتباسYadav, J., Yadav, A., Misra, M., Rana, N. P., & Zhou, J. (2023). Role of social media in technology adoption for sustainable agriculture practices: Evidence from Twitter analytics. Communications of the Association for Information Systems, 52(1), 833-851.
الرقم المعياري الدولي للكتاب1529-3181
معرّف المصادر الموحدhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85163717738&origin=inward
معرّف المصادر الموحدhttp://hdl.handle.net/10576/57126
الملخصSocial networking sites provide a new means of communication for disseminating cutting-edge agricultural technologies. These are unmediated interaction channels that enable a user to communicate their experience with technology and generate negative or positive attitudes that impact technology adoption decisions. We employ a machine learning approach to analyse users' existing semantic predisposition for technology adoption in agriculture at various operational levels. While developing attitudes toward technology adoption, these semantic tendencies become an important aspect of users' cognitive decision making. The study scrapes user comments and conversations about agritech on Twitter through data mining. The research also explains the important characteristics that enhance attitude building on Twitter and are responsible for reinforcing decision making among information seekers using four machine learning models. Based on the results, the research recommends strategies to managers for better communication with agriculturists and enhancement of users' decision making.
اللغةen
الناشرAssociation for Information Systems (AIS)
الموضوعAgriculture Technology
Attitude Formation
Machine Learning
Predictive Modelling
Social Media
Technology Adoption
العنوانRole of Social Media in Technology Adoption for Sustainable Agriculture Practices: Evidence from Twitter Analytics
النوعArticle
الصفحات833-851
رقم المجلد52
dc.accessType Full Text


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