Social media: Adoption and legal issues impact on business innovation

Abstract

Copyright © 2015 Inderscience Enterprises Ltd. This study explored the impact of the social media adoption, and the related legal issues on the business innovation within the Gulf Cooperation Council (GCC), particularly in Qatar. Qualitative and quantitative approaches have been used to gain a better understanding of these issues, and testing the impacts and relationships between factors. So, the current study mainly used both exploratory and explanatory techniques (qualitative and quantitative approaches). The study questions and hypotheses have been tested using the structural equation model (SEM). As a conclusion, the social media adoption by enterprises in Qatar has a positive influence on business innovation. In addition, some of the factors in business innovation, such as PBP, inventory management, new product invention and new market invention appear to be more important to success than other factors. Results also concluded that it is very believable that the social media adoption will condition legal issues, e.g., privacy law and security.