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    Resource mobilization and technology adoption by small firms to co-create opportunities in uncertain environments

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    Date
    2024-11-13
    Author
    Karami, Masoud
    Hossain, Mokter
    Ojala, Arto
    Mehrara, Nikan
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    Abstract
    Purpose: Resource mobilization and technology adoption by small firms are mainly studied separately, although considering them together is crucial for understanding how resources are accessed and mobilized to address uncertainty. Moreover, the authors know little about how small firms pursue new opportunities in a constantly changing environment. The purpose of this study is to investigate how small firms adopt technologies to engage different stakeholders and facilitate the access and mobilization of key resources in the opportunity co-creation process. Design/methodology/approach: This study applied a qualitative case study method and conducted 14 interviews with co-founders or top managers of five small firms in Iran. Findings: The findings reveal how small firms adopt technologies to access and mobilize social, human, psychological and financial resources in a highly uncertain environment to co-create new opportunities. Research limitations/implications: First, the study applies a cross-sectional approach. Therefore, it does not capture longitudinal aspects that might impact resource mobilization and technology adoption over time. Second, the selected five case firms represent rather successful firms, each of which adopted different technologies to challenge the established structure of the market. That is, this study did not focus on unsuccessful cases that would enrich the theory further. Originality/value: This study reveals how small firms adopt new technologies to mobilize resources and co-create opportunities in highly uncertain environments. It reveals that small firms employ technology adoption strategies to utilize operant resources and accelerate operand resource mobilization. Active learning plays a critical role in this process.
    URI
    https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85204718634&origin=inward
    DOI/handle
    http://dx.doi.org/10.1108/JRME-10-2023-0167
    http://hdl.handle.net/10576/67112
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    • Center for Entrepreneurship and Organizational Excellence Research [‎132‎ items ]

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