Harnessing digital technologies in circular supply chains: The role of technological opportunism capability and technological turbulence

Abstract

This study investigates the role of digital technologies (DTs) in enhancing circular supply chain capability (CSCC), as well as the role of technological opportunism capability (TOC) as an enabler and technological turbulence (TT) as a moderator. Using data gathered through a cross-sectional survey from companies in the Indian automotive industry, the relationships in the proposed model were analyzed using PLS-SEM via SmartPLS software. The findings reveal that digital technologies positively and significantly affect CSCC. Importantly, TOC enhances the positive effect of digital technologies on CSCC but not directly affect CSCC. Finally, TT moderates the relationship between TOC and firms’ adoption of digital technologies. The uniqueness of this study is in testing a novel model that demonstrates the importance of TOC adoption in driving firms to adopt DTs that in turn enhance CSCC under a high level of TT.