Browsing by Author "Al-Kwifi S.O."
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Services marketing practices in diverse cultures: Canada compared to Qatar
Abu Farha A.K.; Koku P.S.; Al-Kwifi S.O.; Ahmed Z.U. ( Emerald Group Publishing Ltd. , 2019 , Article)Purpose The service marketing literature has traditionally argued that the marketing practices of service firms that operate in diverse cultures should also differ. This paper aims to investigate this argument by examining ...