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Now showing items 11-18 of 18
Advancing sustainable development goals through interdisciplinarity in sustainable tourism research
(
Taylor & Francis
, 2021 , Article)
The sustainable development goals (SDGs) address multifaceted problems that lie at the intersection between natural and socio-economic systems. While scholars agree that interdisciplinary research is needed to advance the ...
Understanding dark side of artificial intelligence (AI) integrated business analytics: assessing firm’s operational inefficiency and competitiveness
(
Taylor & Francis
, 2021 , Article)
The data-centric revolution generally celebrates the proliferation of business analytics and AI in exploiting firm’s potential and success. However, there is a lack of research on how the unintended consequences of AI ...
The Use of Elaboration Likelihood Model in eWOM Research: Literature Review and Weight-Analysis
(
Springer Science and Business Media Deutschland GmbH
, 2021 , Conference Paper)
With the development of Internet and e-commerce, traditional word of mouth communications have evolved into electronic word of mouth (eWOM) communications, which significantly affect consumers in their decision-making ...
Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping
(
Emerald
, 2020 , Article)
Purpose: This study aims to examine the impact of mobile interactivity dimensions (active control, personalization, ubiquitous connectivity, connectedness, responsiveness and synchronicity) on customer engagement. ...
Understanding AI adoption in manufacturing and production firms using an integrated TAM-TOE model
(2021 , Article)
This study aims to identify how environmental, technological, and social factors influence the adoption of Industry 4.0 in the context of digital manufacturing. The Industry 4.0 era has brought a breakthrough in advanced ...
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
(
Wiley-Blackwell
, 2022 , Article)
The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the ...
Re-examining post-acceptance model of information systems continuance: A revised theoretical model using MASEM approach
(
Elsevier
, 2023 , Article)
This study extends the post-acceptance model of information systems (IS) continuance, which is widely used to explain users’ satisfaction and IS continuance intentions. The extended model includes additional variables such ...
Has Covid-19 accelerated opportunities for digital entrepreneurship? An Indian perspective
(
Elsevier
, 2021 , Article)
Covid-19 has challenged many businesses to orient themselves towards digital solutions for their survival. Due to the rising digital wave during Covid-19, there has been a plethora of opportunities for aspiring entrepreneurs ...