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Now showing items 21-30 of 40
A Comprehensive Model for Spectators' Intentions to Attend Tennis Matches: Towards A Motive-Based Typology
(
Ingenta Connect
, 2022 , Article)
This research makes an important contribution to the greater understanding of sports spectators' behavior, specifically tennis spectators, and to the literature on managing and marketing individual sport events as compared ...
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
(
Elsevier
, 2020 , Article)
The current research is concerned with identifying and testing the role of three main predictors: consumer involvement, consumer participation, and self-expressive brand on the customer brand engagement (CBE). The customer ...
Narcissism, interactivity, community, and online revenge behavior: The moderating role of social presence among Jordanian consumers
(
Elsevier
, 2019 , Article)
This study tests the effect of personal and online characteristics on consumers' desire for revenge and their online revenge intentions. In light of the interactivity and community of social media platforms, it examines ...
An integrated model for using social media applications in non-profit organizations
(
Elsevier
, 2021 , Article)
The growing social media use worldwide has encouraged researchers to research on how and why it is adopted. However, the majority of studies have focused on the individual rather than the organizational level. There is ...
Toward a conceptual model for examining the role of social media on social customer relationship management (SCRM) system
(
Springer
, 2018 , Conference Paper)
Organizations worldwide are becoming more interested in utilizing social media applications to enhance their marketing capabilities. One of the main fruits of integrating social media applications into the marketing, ...
Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands
(
springer link
, 2023 , Article)
This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark. To propose a research model, we used the ...
Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward
(
Elsevier
, 2021 , Article)
Although various critical elements, such as media publicity, word of mouth, legislation, and environmental factors, are not under the control of a company, they play a significant role in influencing its brand image. ...
Blogs as an Effective Social Media Tool in Education
(
Association for the Advancement of Computing in Education (AACE)
, 2019 , Conference Proceedings)
Abstract: The growth of web 2.0 tools is increasingly influencing higher education. Educators debate the effectiveness of social media tools in educational environment. Some empirical studies reported positive evidences ...
A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective
(
Springer Nature
, 2022 , Article)
A platform is a business model that allows business-to-business (B2B) participants to connect, interacts, create and exchange value. B2B exploits social media for brand building and branding is vulnerable to attacks, which ...
Global Media Ethics and the Digital Revolution
(
Taylor and Francis
, 2021 , Book)
This edited book aims at responding to the challenges posed by the speedy developments in satellite TV and digital technologies. It attempts at addressing media ethics from a global perspective and discusses how we can ...