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Relationships between physicians' characteristics and practice-setting factors and their attitude towards drug promotion
(
Blackwell Publishing Ltd
, 2019 , Article)
Purpose
This study aims to investigate relationship between attitude and belief of physicians towards drug promotion and their characteristics and practice-setting factors in Sana'a, Yemen.
Methods
A survey method ...
A qualitative study exploring medical representatives' views on current drug promotion techniques in Yemen
(2012 , Article)
Medical representatives are a key component of the marketing strategies used to convince physicians to prescribe targeted drugs. The perspectives of medical representatives on the extent and composition of pharmaceutical ...