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The integration of social media in the delivery of unit materials: A comparative examination of the experience of Macquarie University and Qatar University
(
IEEE
, 2016 , Conference Paper)
Social media is an important technological and cultural development with which the new generation of students are intimately familiar and use on a daily basis. As a communications tool social media has vast and varied ...
Qatar as full island overnight: Psychological and social consequences of blockade as reflected in the social media
(
University of Akron
, 2017 , Article)
The GCC crisis in which Saudi Arabia, UAE, and Bahrain have closed land, sea and air borders going into and from Qatar imposed a host of psychosocial stressors on both Qatari and non-Qatari citizens. This ongoing crisis ...
Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands
(
springer link
, 2023 , Article)
This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark. To propose a research model, we used the ...