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Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic
(
Elsevier
, 2021 , Article)
This study aims to examine the drivers and impact of et-moone on relational governance within B2B relationships in the Arab Asian region. Building on commitment and trust theory, this study proposes how et-moone could be ...
"So what if ChatGPT wrote it?" Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy
(
Elsevier
, 2023 , Article)
Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across a wide range of contexts. The technology presents ...
An integrated model for m-banking adoption in Saudi Arabia
(2019 , Article)
Purpose: The purpose of this paper is to identify and examine the most important factors that could predict the Saudi customer’s continued intention towards adoption of mobile banking. Design/methodology/approach: The ...
Understanding AI adoption in manufacturing and production firms using an integrated TAM-TOE model
(2021 , Article)
This study aims to identify how environmental, technological, and social factors influence the adoption of Industry 4.0 in the context of digital manufacturing. The Industry 4.0 era has brought a breakthrough in advanced ...
How can big data and predictive analytics impact the performance and competitive advantage of the food waste and recycling industry?
(
Springer
, 2023 , Article)
Big data and predictive analytics (BDPA) techniques have been deployed in several areas of research to enhance individuals’ quality of living and business performance. The emergence of big data has made recycling and waste ...