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Consumer Acceptance and Use of Information Technology: A Meta-Analytic Evaluation of UTAUT2
(
Springer Nature
, 2020 , Article)
Despite being regarded as the most comprehensive theory in understanding individual technology adoption – UTAUT2 theory with growing number of citations and impetus beyond IS domain face strong criticism on usage of the ...
Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping
(
Emerald
, 2020 , Article)
Purpose: This study aims to examine the impact of mobile interactivity dimensions (active control, personalization, ubiquitous connectivity, connectedness, responsiveness and synchronicity) on customer engagement. ...