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Brand Humour Advertisements on a Social Network Platform and Their Impact on Online Consumer Engagement: The Case of Instagram
(
IGI Global Publishing
, 2022 , Book chapter)
Past studies on humour have predicted that the right humour technique can attract attention and lead to organic engagement from the viewer. However, limited research has been conducted concerning the use of humour by brands ...
Mechanical Characterization of AA 6061-T6 MIG Welded Aluminum Alloys Using a Robotic Arm
(
Trans Tech Publications Ltd
, 2022 , Book chapter)
Aluminum alloys are of particular interest in the design of lightweight structures in different applications. Accordingly, welding aluminum alloys (AA) is a critical issue; for example, welding defects could arise during ...
Gender and privacy in Arab Gulf states: implications for consumption and marketing
(
Edward Elgar Publishing Ltd.
, 2011 , Book chapter)
N/A
Frequency conversion layers for Si solar cell efficiency improvement
(
Springer Nature
, 2017 , Book chapter)
SiNx and SiNx: Tb3+ thin layers deposited by reactive magnetron co-sputtering have been studied with the aim of optimizing the light management in Si solar cells. Those Si-based layers are developed to be compatible with ...
Application of integral equations to simulating local fields in carbon nanotube reinforced composites
(
Elsevier
, 2020 , Book chapter)
We consider the steady heat conduction problem within a thermal isotropic and homogeneous square ring composite reinforced by nonoverlapping and randomly distributed carbon nanotubes (CNTs). We treat the CNTs as rigid line ...
A cognitive analytics management framework (CAM-Part 3): Critical Skills shortage, higher education trends, education value chain framework, government strategy
(
IGI Global
, 2013 , Book chapter)
The main objectives of the chapter are to evaluate the impact of the tsunami of big data, business analytics, and technology on the delivery and diffusion of knowledge around the world through the use of Internet-of-things ...
A cognitive analytics management framework (CAM-Part 1): SAMAS components, leadership, frontier performance growth, and sustainable shared value
(
IGI Global
, 2013 , Book chapter)
In this chapter, the current world's challenges, shortcomings of strategic performance measurement, and management methodologies are analyzed to introduce the new Cognitive Analytics Management (CAM) framework. CAM uses ...
A cognitive analytics management framework (CAM-Part 2): Societal needs, shared-value models, performance indicators, big data, business analytics models and tools
(
IGI Global
, 2013 , Book chapter)
In Chapter 1, The CAM framework focused on the development of innovative social business models through the usage of frontier data envelopment analysis to measure shared value for a sustainable growth of an organization. ...
Mismanagement or mismeasurement: The application of DEA to generate performance values and insights from big data
(
IGI Global
, 2013 , Book chapter)
Data Envelopment Analysis (DEA) is a well-known frontier valuation method to assess the performance of set of Decision Making Units (DMUs). It derives an overall performance for each DMU based on its efficiency relative ...
Mismanagement or mismeasurement: The application of DEA to generate performance values and insights from big data
(
IGI Global
, 2017 , Book chapter)
Data Envelopment Analysis (DEA) is a well-known frontier valuation method to assess the performance of set of Decision Making Units (DMUs). It derives an overall performance for each DMU based on its efficiency relative ...