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Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation: A Theoretical Analysis
(
Springer
, 2020 , Book chapter)
Social media commerce has been one of the fastest-growing areas over recent years. However, only a limited number of studies have addressed the related issues of social media commerce. It was also noticed that extant ...
Materialism Effect on Apparel Collaborative Consumption Platform Usage: A Research Proposal
(
Springer
, 2020 , Book chapter)
Collaborative consumption (CC) has become a buzzword during the past few years. In fashion and apparel industry context, CC accentuates product usage rather than ownership, through sharing usage of underutilized or unwanted ...