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Now showing items 221-222 of 222
EXPLORING HOW BRAND-GENERATED CONTENT CREDIBILITY AND TYPE SHAPE CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: EMPIRICAL EVIDENCE FROM TWITTER
(Marketing, 2021 , Master Thesis)
The thesis explores the phenomenon of brand-generated content on social media, explaining how its credibility and type shape customer engagement. The study examines how the source credibility (content generated independently ...
Women’s Representation in The Core Curriculum Courses of The History of Qatar and Islamic Culture at Qatar University
(Gulf Studies, 2021 , Master Thesis)
Women and education are two major focal areas in Qatar’s development agenda. In 2008, Qatari Emir Sheikh Hamad Bin Khalifa Al-Thani launched the Qatar National Vision 2030, which foregrounded gender equality and the ability ...