Browsing College of Business and Economics by Subject "Digital transformation"
Now showing items 1-3 of 3
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EXAMINING THE IMPACT OF GENERATIVE AI APPLICATION ON PERFORMANCE: EMPLOYEES' PERSPECTIVE
(2024 , Professional Masters Project)Digital transformation has become essential for organizations striving to maintain competitiveness in today's rapidly evolving business landscape. Generative Artificial Intelligence (GenAI) is a driving force behind this ... -
EXAMINING THE ROLE OF TRANSFORMATIONAL LEADERSHIP ON DIGITAL TRANSFORMATION INITIATIVES: A CASE STUDY OF ARTIFICIAL INTELLIGENCE IN A PUBLIC LIBRARY IN QATAR
(2024 , Master Thesis)The world is undergoing a digital disruption whereby many sectors of the economy are dependent on technological advancements to thrive. Therefore, many organizations are striving to move toward digital transformation in ... -
ROADMAP FOR DIGITAL BUSINESS MODEL TRANSFORMATION: THE CASE OF AL-JAZEERA FINANCE (AJF)
(2023 , Professional Masters Project)This study aims to craft a comprehensive roadmap for transforming a physical business model into a digital business model for SMEs of financial services, enabling an effective and efficient transformation. The COVID-19 ...