Browsing by Author "Zourrig, Haithem"
Now showing items 1-10 of 10
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Celebrity endorsements: Investigating the interactive effects of internalization, identification and product type on consumers’ attitudes and intentions
El Hedhli, Kamel; Zourrig, Haithem; Becheur, Imene (2021 , Article)In line with Kang and Herr's work (2006), this research questions the ELM's contention that celebrity credibility serves foremost as a peripheral element in a persuasive communication context. Nevertheless, in a different ... -
Consumption coping strategies and well-being among refugee consumers
Zourrig, Haithem; El Hedhli, Kamel ( wiley online library , 2023 , Conference Paper)This paper aims to provide new insight into refugee consumers' adaptation to stress with a particular emphasis on consumption coping strategies and well-being. Drawing on the appraisal-coping theory, this paper proposes a ... -
Dual routes or a one-way to persuasion? The elaboration likelihood model versus the unimodel
El Hedhli, Kamel; Zourrig, Haithem (2022 , Article)The Elaboration Likelihood Model (ELM), as a dual-process approach to theorizing attitude formation and persuasion phenomena, has garnered popularity and praise since its inception by Petty and Cacioppo in 1979. Nevertheless, ... -
The Effects of Country-Image and Animosity on Asian Consumers' Responses to Foreign Brands
Park, Jeongsoo; Zourrig, Haithem; El Hedhli, Kamel (2021 , Article)This study investigates the effects of country image and animosity on brand quality evaluation and purchasing intention among Asian consumers. Data was collected from Chinese (n = 540) and South Korean (n = 360) consumers. ... -
The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits
Alnawas, Ibrahim; El Hedhli, Kamel; Abu Farah, Allam; Zourrig, Haithem ( SAGE Publications Ltd , 2024 , Article)Prior research has overlooked the significance of two distinct communication strategies used by hotels over social media platforms to foster environmental sustainability (ES), namely informative communication strategy (ICS) ... -
Image transfer from malls to stores and its influence on shopping values and mall patronage: The role of self-congruity
El Hedhli, Kamel; Zourrig, Haithem; Park, Jeongsoo ( Elsevier Ltd , 2017 , Article)Little research attention has been paid to the image transference from a shopping mall to its stores. The study reported in this article proposes an integrative model dealing with the image transference phenomenon from ... -
The influence of culture on consumer perceptions of deceptiveness
Zourrig, Haithem; Zhang, Mengxia; El Hedhli, Kamel; Becheur, Imene (2021 , Article)Purpose: This study aims to apply McCornack’s (1992) information manipulation theory to the context of fraud and investigates the effects of culture on perceived deceptiveness. Design/methodology/approach: In total, 400 ... -
Shopping well-being: Is it just a matter of pleasure or doing the task? The role of shopper's gender and self-congruity
El Hedhli, Kamel; Zourrig, Haithem; Chebat, Jean-Charles ( Elsevier Ltd , 2016 , Article)Understanding how shopping experiences impact shoppers' well-being becomes one of the crucial issues for retailers. However, empirical research on that issue remains scarce. The current study endeavors to take an initial ... -
Shopping well-being: the role of congruity and shoppers’ characteristics
El Hedhli, Kamel; Becheur, Imene; Zourrig, Haithem; Chaouali, Walid ( emerald insight , 2021 , Article)Purpose: Although shopping well-being has become a focal construct in retail shopping studies, little is known about the key drivers of this construct. This study aims to further discern some of the key antecedents of ... -
The effect of cultural tightness-looseness on fraud perception in insurance services
Zourrig, Haithem; Park, Jeongsoo; El Hedhli, Kamel; Zhang, Mengxia ( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: The purpose of this paper is to investigate how cultural tightness may influence consumers' attitudes toward insurance services and occurrence of insurance fraud. Design/methodology/approach: Drawing on Gelfand ...