Browsing by Author "Sobri, Anis Makhillah Mohd"
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Psychological engagement drives brand loyalty: evidence from Malaysian ecotourism destinations
Quoquab, Farzana; Mohammad, Jihad; Sobri, Anis Makhillah Mohd ( Emerald , 2020 , Article)Purpose The present study attempts to shed some light on tourists’ destination brand loyalty (DBL) in the Malaysian ecotourism context. More specifically, this study aims to examine the relationships between electronic ...