تصفح حسب المؤلف "Dwivedi, Yogesh K."
-
Understanding dark side of artificial intelligence (AI) integrated business analytics: assessing firm’s operational inefficiency and competitiveness
Rana, Nripendra P.; Chatterjee, Sheshadri; Dwivedi, Yogesh K.; Akter, Shahriar ( Taylor & Francis , 2021 , Article)The data-centric revolution generally celebrates the proliferation of business analytics and AI in exploiting firm’s potential and success. However, there is a lack of research on how the unintended consequences of AI ... -
Usage of augmented reality (AR) and development of e-learning outcomes: An empirical evaluation of students’ e-learning experience
Abdullah M., Baabdullah; Alsulaimani, Abdulellah A.; Allamnakhrah, Alhasan; Alalwan, Ali Abdallah; Dwivedi, Yogesh K.; Rana, Nripendra P.... more authors ... less authors ( Elsevier , 2021 , Article)This study aims to examine students' experience of augmented reality learning applications (AR.LRP). Uses and gratifications theory was proposed as a theoretical foundation of the current study's conceptual model. Four ... -
Usage of augmented reality (AR) and development of e-learning outcomes: An empirical evaluation of students’ e-learning experience
Abdullah M., Baabdullah; Alsulaimani, Abdulellah A.; Allamnakhrah, Alhasan; Alalwan, Ali Abdallah; Dwivedi, Yogesh K.; Rana, Nripendra P.... more authors ... less authors ( Elsevier , 2021 , Article)This study aims to examine students' experience of augmented reality learning applications (AR.LRP). Uses and gratifications theory was proposed as a theoretical foundation of the current study's conceptual model. Four ... -
The Use of Elaboration Likelihood Model in eWOM Research: Literature Review and Weight-Analysis
Ismagilova, Elvira; Dwivedi, Yogesh K.; Rana, Nripendra ( Springer Science and Business Media Deutschland GmbH , 2021 , Conference Paper)With the development of Internet and e-commerce, traditional word of mouth communications have evolved into electronic word of mouth (eWOM) communications, which significantly affect consumers in their decision-making ...