تصفح حسب المؤلف "NataraajanR."
-
How the young adult consumer segment responds to trusty and committed marketing relationship
NdubisiN.O.; NataraajanR. ( Wiley-LissInc. , 2018 , Article)Service providers build relationship with their customers for mutual satisfaction and benefits. However, little is known about the relational antecedents and outcomes of relationship satisfaction among young adult consumers. ...