Browsing by Author "Lee, Voon Hsien"
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Metaverse in marketing and logistics: the state of the art and the path forward
Tan, Garry Wei Han; Aw, Eugene Cheng Xi; Cham, Tat Huei; Ooi, Keng Boon; Dwivedi, Yogesh K.; Alalwan, Ali Abdallah; Balakrishnan, Janarthanan; Chan, Hing Kai; Hew, Jun Jie; Hughes, Laurie; Jain, Varsha; Lee, Voon Hsien; Lin, Binshan; Rana, Nripendra P.; Tan, Teck Ming... more authors ... less authors ( Emerald Publishing , 2023 , Article)Purpose: Ever since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article aims to offer valuable perspectives on six ...