تصفح حسب المؤلف "Aljafari, A.M."
-
Supplier-initiated ingredient/component branding
Aljafari, A.M.; Aljafari, Abdullah M.; Brown, Tom J. ( Emerald , 2020 , Article)Purpose: This paper aims to understand the process of initiating ingredient/component (IC) branding from the supplier's perspective. It proposes modeling entrepreneurial orientation (EO) as an antecedent factor and ...