تصفح حسب المؤلف "Slama, Boulbeba"
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Is the shopper always the king/queen? Study of omnichannel retail technology use and shopping orientations
Ben Mimoun, Mohamed Slim; Lancelot Miltgen, Caroline; Slama, Boulbeba ( Elsevier , 2022 , Article)Technology is transforming how retail services are delivered and the experience lived by consumers. Online and offline channels are converging to deliver a seamless omnichannel shopping experience. However, despite retailers' ...