تصفح حسب المؤلف "Akroush, Mamoun N."
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New product development performance success measures: an exploratory research
Awwad, Abdulkareem; Akroush, Mamoun N. ( Emerald Group Publishing Ltd. , 2016 , Article)Purpose The purpose of this paper is to identify the NPD performance success measures that manufacturing organisations use to assess the success of their new products. Design/methodology/approach Based on relevant ...