تصفح حسب المؤلف "Algharabat, Raed S."
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Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands
Fetais, Abdulla H.; Algharabat, Raed S.; Aljafari, Abdullah; Rana, Nripendra P. ( springer link , 2023 , Article)This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark. To propose a research model, we used the ... -
Factors influencing the adoption of online shopping in Lebanon: An empirical integration of unified theory of acceptance and use of technology2 and DeLone-McLean model of IS success
Tarhini, Ali; Alalwan, Ali Abdallah; Algharabat, Raed S. ( Inderscience Enterprises Ltd. , 2019 , Article)This paper aims to investigate the silent factors that may influence or hinder the adoption of online shopping in Lebanon. A conceptual framework was proposed based on the integration of unified theory of acceptance and ... -
Predicting mall equity: a moderator mediated model of mall image and services quality from a value theory perspective
Abu ELSamen, Amjad; Al-Imamy, Saifeddin; Algharabat, Raed S.; AL Ali, Maytha ( Association-Institute for English Language and American Studies (AIELAS) , 2021 , Article)This paper empirically tests a moderated mediated model of the effect of hedonic shopping value on the relationship between mall image dimensions and mall equity. The data was collected through a questionnaire from a ... -
Social Commerce in Emerging Markets and its Impact on Online Community Engagement
Algharabat, Raed S.; Rana, Nripendra P. ( Springer , 2020 , Article)This study aims to build on the understanding of social commerce in the emerging markets and how it influences online community engagement. The conceptual model was proposed using theories including the social support ...