تصفح حسب المؤلف "Mahrous, Abeer A."
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Customer participation in online co-creation experience: the role of e-service quality
Elsharnouby, Tamer H.; Mahrous, Abeer A. ( Emerald Group Holdings Ltd. , 2015 , Article)Purpose - This exploratory paper aims to extend the research on customer co-creation behavior into an emerging market. To this end, it empirically examines the influence of e-service quality dimensions on customers' ...