تصفح حسب المؤلف "Ghantous, Nabil"
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Can CSR foster brand defense? A moderated-mediation model of the role of brand passion
Alnawas, Ibrahim; Ghantous, Nabil; Hemsley-Brown, Jane ( Palgrave Macmillan , 2023 , Article)This paper seeks to understand whether and how perceived retailers’ CSR can reinforce brand defense behavior by customers. Building on signaling theory, the paper proposes that CSR programs signal brands’ good nature, ... -
E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism
Al Nawas, Ibrahim; Altarifi, Shadi; Ghantous, Nabil ( Emerald , 2021 , Article)Purpose: Limited knowledge exists on the difference in the antecedents and outcomes of relationship quality's cognitive and emotional aspects for e-retailers. This research tests how utilitarian and hedonic shopping values ... -
The Impact of Services Brand Personality on Consumer Brand Relationship Quality
Ghantous, Nabil ( Routledge , 2016 , Article)This article investigates service brand personality's role as a driver of brand relationship quality. A research model links brand personality to four indicators of relationship quality: brand credibility, self-congruity, ...