تصفح حسب المؤلف "Baabdullah, Abdullah Mohammed"
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Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping
Alalwan, Ali Abdallah; Algharabat, Raed Salah; Baabdullah, Abdullah Mohammed; Rana, Nripendra P.; Qasem, Zainah; Dwivedi, Yogesh K.... more authors ... less authors ( Emerald , 2020 , Article)Purpose: This study aims to examine the impact of mobile interactivity dimensions (active control, personalization, ubiquitous connectivity, connectedness, responsiveness and synchronicity) on customer engagement. ... -
Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation: A Theoretical Analysis
Algharabat, Raed Salah; Rana, Nripendra P.; Alalwan, Ali Abdallah; Baabdullah, Abdullah Mohammed ( Springer , 2020 , Book chapter)Social media commerce has been one of the fastest-growing areas over recent years. However, only a limited number of studies have addressed the related issues of social media commerce. It was also noticed that extant ...