تصفح حسب المؤلف "Tata, Sai Vijay"
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Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach
Behera, Rajat Kumar; Bala, Pradip Kumar; Tata, Sai Vijay; Rana, Nripendra P. ( Emerald Publishing , 2021 , Article)Purpose: The best possible way for brick-and-mortar retailers to maximise engagement with personalised shoppers is capitalising on intelligent insights. The retailer operates differently with diversified items and services, ...