تصفح 2006 - Volume 12 - Issue 2 حسب الموضوع "Consumer Complaint behavior"
السجلات المعروضة 1 -- 1 من 1
-
Jordanian Consumers' Complaint Behavior
( Qatar University , 2006 , Article)The objective of this paper is to examine consumer complaint behavior (CCB) post-purchase dissatisfaction, which is a critical factor for business firms pursuing consumers' retention. Marketers should encourage consumer ...