Browsing 2014 - Volume 17 - Issue 1 by Subject "Consumer Characteristics"

Now showing items 1-1 of 1

Accounting for Interaction and Individual Specific Effects in an Analysis of International Air Traveler Preferences

Saqib, Najam U.; Zhang, Zhou; Bruning, Edward ( Qatar University , 2014 , Article)
selection decision based on contingency theory. Previous work has focused on main effects without e􀁛ploring the significance of interaction or individual heterogeneity effects. Contingency theory suggests contextual and ...