MARKETING COMMUNICATION STRATEGY-GAC MOTOR

Abstract

GAC has been able to achieve growth during the previous periods due to their commitment to quality and provide excellent customer service. There is no doubt the company is dominating the automobiles industry not only in Qatar but also across the world. This project focus on improved marketing approach of GAC Motor in Qatar and change perception of the consumer about Chinese products. The tools primarily used for this purpose include a market situational analysis which incorporated product analysis, competition analysis. Moreover, this project has present with some qualitative and quantitative data that was collected, analyzed to help in better understanding of the GAC situation in Qatar to introduce the new marketing communication strategy that GAC can adapt to increase the revenue of the company. A short research was also conducted to evaluate the perception of consumers about GAC brand and to measure the level of awareness Thereby, this study also incorporated the Integration Marketing Communication plan to ensure the effective marketing of GAC. Eventually, some key points are also introduced to serve in the evaluation metrics and control of the strategy along with some suggestions are presented for any possible future failures.