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AuthorTarhini, Ali
AuthorAlalwan, Ali Abdallah
AuthorAlgharabat, Raed S.
Available date2020-08-18T08:34:17Z
Publication Date2019
Publication NameInternational Journal of Electronic Marketing and Retailing
ResourceScopus
ISSN17411025
URIhttp://dx.doi.org/10.1504/IJEMR.2019.104213
URIhttp://hdl.handle.net/10576/15596
AbstractThis paper aims to investigate the silent factors that may influence or hinder the adoption of online shopping in Lebanon. A conceptual framework was proposed based on the integration of unified theory of acceptance and use of technology2 (UTAUT2) and DeLone-McLean model of IS success. Data were collected from 342 Lebanese online shopping users using a cross-sectional survey. The measurement and structural model were estimated and tested using structural equation modelling (AMOS 22.0). The results revealed that performance expectancy (PE), product guarantee (PG), service quality (SerQ), price value (PV), trust (TR), system quality (SymQ) and information quality (IQ); were found to be significant predictors in influencing users' behavioural intention (BI) to adopt online shopping, and explained 72.7% of its variance, with PE was found the strongest antecedent of BI. However, the relationship between effort expectancy (EE), social influence (SI), hedonic motivation (HM) and BI was insignificant. This is one of the few studies that integrate the unified theory of acceptance and use of technology2 (UTAUT2) and DeLone-McLean model of IS success to study the adoption of online shopping, and the first to be tested in Lebanon. In light of these findings, implications for both theory and practice are discussed. - 2019 Inderscience Enterprises Ltd.
Languageen
PublisherInderscience Enterprises Ltd.
SubjectDeLone-McLean model
Lebanon
Online shopping
Structural equation modelling
Technology adoption
UTAUT
TitleFactors influencing the adoption of online shopping in Lebanon: An empirical integration of unified theory of acceptance and use of technology2 and DeLone-McLean model of IS success
TypeArticle
Pagination368-388
Issue Number4
Volume Number10
dc.accessType Abstract Only


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