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المؤلفEl-Kassem, Rima Charbaji
تاريخ الإتاحة2020-09-14T08:33:38Z
تاريخ النشر2020-05-01
اسم المنشورInternational Journal of Advanced Research in Engineering and Technology
المعرّفhttp://dx.doi.org/10.34218/IJARET.11.5.2020.009
الاقتباسRIMA CHARBAJI EL-KASSEM, 2020. FACTORS INFLUENCING READING NEWS ON THE MOBILE DEVICES IN QATAR IN LIGHT OF AUGMENTED REALITY (AR) & VIRTUAL REALITY (VR).International Journal of Advanced Research in Engineering and Technology (IJARET) - Scopus Indexed.Volume:11,Issue:5,Pages:74-83.
الرقم المعياري الدولي للكتاب09766480
معرّف المصادر الموحدhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85086268301&origin=inward
معرّف المصادر الموحدhttp://hdl.handle.net/10576/16102
الملخصPurpose: The purpose of this study is to examine and better understand the factors influencing reading news on the mobile devices in Qatar from the viewpoint of intention to adopt augmented reality (AR) and virtual reality (VR). Design/Methodology/Approach: A large convenience sample of 699 respondents from Qatar was surveyed. The researcher employed KMO measure of sampling adequacy and the Bartless test of sphericity to establish the construct validity of the instrument using advanced SPSS. The four extracted and rotated dimensions were found to be reliable and valid. Main Findings: Findings from Multiple Regression Analysis have confirmed two out of six hypotheses. Two independent variables (1) nationality and (2) interest in using AR & VR out of six explanatory variables are significant in predicting the use of mobile devices to follow regional and international news in Qatar from the viewpoint of intention to adopt augmented reality (AR) and virtual reality (VR). Implications: Gone are the days when Qataris have to wait to get the traditional printed newspapers. A more proactive approach from decision makers in Qatar’s newspaper printing industry is needed to benefit from the findings of this research and the digitalization of international news. Novelty: This article empirically correlates two fields of research: the digital copy of the real world and reading international news.
راعي المشروعThis work was supported by the Social and Economic Survey Research Institute, Qatar University and is sponsored by the Qatar National Research Fund. The researcher would like to acknowledge Dr. Justin Gengler for making the data available. The author would also like to thank Mr. John Lee Holmes, Mr. Abdulrahman Rahmany, Mr. Anis Miladi and Mr. Isam Mohamed Abdel Hameed in giving so generously of their time at various stages of the data collection and entry.
اللغةen
الناشرIAEME Publication
الموضوعAugmented reality (AR)
Disruptive innovation
News
Qatar
Virtual reality (VR)
العنوانFactors influencing reading news on the mobile devices in Qatar in light of augmented reality (AR) & Virtual reality (VR)
النوعArticle
الصفحات74-83
رقم العدد5
رقم المجلد11
ESSN0976-6499
dc.accessType Open Access


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