Show simple item record

AuthorEl-Kassem, Rima Charbaji
Available date2020-09-14T08:33:38Z
Publication Date2020-05-01
Publication NameInternational Journal of Advanced Research in Engineering and Technology
Identifierhttp://dx.doi.org/10.34218/IJARET.11.5.2020.009
CitationRIMA CHARBAJI EL-KASSEM, 2020. FACTORS INFLUENCING READING NEWS ON THE MOBILE DEVICES IN QATAR IN LIGHT OF AUGMENTED REALITY (AR) & VIRTUAL REALITY (VR).International Journal of Advanced Research in Engineering and Technology (IJARET) - Scopus Indexed.Volume:11,Issue:5,Pages:74-83.
ISSN09766480
URIhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85086268301&origin=inward
URIhttp://hdl.handle.net/10576/16102
AbstractPurpose: The purpose of this study is to examine and better understand the factors influencing reading news on the mobile devices in Qatar from the viewpoint of intention to adopt augmented reality (AR) and virtual reality (VR). Design/Methodology/Approach: A large convenience sample of 699 respondents from Qatar was surveyed. The researcher employed KMO measure of sampling adequacy and the Bartless test of sphericity to establish the construct validity of the instrument using advanced SPSS. The four extracted and rotated dimensions were found to be reliable and valid. Main Findings: Findings from Multiple Regression Analysis have confirmed two out of six hypotheses. Two independent variables (1) nationality and (2) interest in using AR & VR out of six explanatory variables are significant in predicting the use of mobile devices to follow regional and international news in Qatar from the viewpoint of intention to adopt augmented reality (AR) and virtual reality (VR). Implications: Gone are the days when Qataris have to wait to get the traditional printed newspapers. A more proactive approach from decision makers in Qatar’s newspaper printing industry is needed to benefit from the findings of this research and the digitalization of international news. Novelty: This article empirically correlates two fields of research: the digital copy of the real world and reading international news.
SponsorThis work was supported by the Social and Economic Survey Research Institute, Qatar University and is sponsored by the Qatar National Research Fund. The researcher would like to acknowledge Dr. Justin Gengler for making the data available. The author would also like to thank Mr. John Lee Holmes, Mr. Abdulrahman Rahmany, Mr. Anis Miladi and Mr. Isam Mohamed Abdel Hameed in giving so generously of their time at various stages of the data collection and entry.
Languageen
PublisherIAEME Publication
SubjectAugmented reality (AR)
Disruptive innovation
News
Qatar
Virtual reality (VR)
TitleFactors influencing reading news on the mobile devices in Qatar in light of augmented reality (AR) & Virtual reality (VR)
TypeArticle
Pagination74-83
Issue Number5
Volume Number11
ESSN0976-6499
dc.accessType Open Access


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record